Mumbai, May 10th, 2012: Skin whitening expertise has mostly only focused on the outermost layer of the skin –the epidermis- for the longest time, but recent findings have now clarified that fibroblasts altered by the sun and ageing induce overproduction of melanin which is deep seated into the dermis. This overload of melanin causes pigmentary ageing, severe dark spots and dull skin. To combat this problem, VICHY Laboratoires goes a step further and announces the launch of the revolutionary Bi-WHITE Med Deep Corrective Whitening Essence that targets the deeper roots of melanin and inductive melanin agents such as inflammatory mediators yield by UVs, pollution and stress to control pigmentation.
The Vichy Bi-WHITE Med Deep Corrective Whitening Essence is a skin lightening breakthrough with its CERAMIDE WHITE™ + LHA to act in every single layer of the epidermis and DRM-WHITETM Technology to target the dermis. Optimally concentrated Ceramide White™ de-pigment cells in every single layer of the epidermis by acting at the root of melanin production.
Vichy Bi-WHITE Med Deep Corrective Whitening Essence has proven guaranteed efficacy on the following problem areas:
· Dark spots
· Yellowish skin tone
· Irregular skin texture
The essence shows a drastic improvement in the skin’s overall appearance by acting on dark spots, dull skin and skin’s quality. The product has clinically proven correction of dark spots, it is free of parabens and is proven suitable for Asian sensitive skin and is enriched with the Vichy Thermal Spa Water. Bi-WHITE Med Deep Corrective Whitening Essence is Hypoallergenic therefore it does not cause breakouts.
100% women confirmed that regular use of Bi-WHITE Med Deep Corrective Whitening Essence gives:
· Visible whitening effect
· More even complexion
· More radiant skin tone
· Reduction of skin dullness
No one goes deeper than Vichy’s Bi-WHITE Med Deep Corrective Whitening Essence to unveil flawless luminosity of the skin from within!
PRICE: Rs 1990
At select pharmacies in all major cities.
· Orders can also be placed online (No delivery charges).
· To place orders or to locate the nearest Vichy store log on to: www.vichyindia.com