Bangalore 30th July 2012 : L’Oréal Professionnel is India’s favorite professional in-salon brand known for innovation and technology in the hairdressing industry. It has launched a number of products and services that are immensely popular among hairstylists and consumers alike. It has transformed the world of hair colour by launching the world’s first ammonia-free, permanent hair colour, INOA. INOA gave consumers the chance to experiment with their hair without having to deal with pungent fumes and damaged hair. INOA has thereby emerged triumphant and all hairdressing professionals swear by it since its launch in 2010.
Adding another feather to its cap, INOA reinvents itself by treating your hair as it colours. The New INOA provides 6 weeks of intense hydration and nutrition leaving hair softer and shinier than before. It’s a unique cosmetic effect that is unseen in the haircolour world. It is a boon to professionals as it ensures softer, nourished hair with 50% more shine for 6 weeks.
The world’s No.1 hair colour brand’s new transformation gives everyone the chance to possess the colour they always desired. INOA contains the Oil Delivery System2 that harnesses the Power of Oil to maximize the colour experience while nourishing the hair simultaneously. The ODS2 amplifies the penetration of the colouring agents into the hair while preserving the hair’s lipid protection post-application giving you rich colour and intense hydration. The new INOA has a number of shades to choose from, giving you the freedom to experiment with to add depth, accentuate movement and create dimension to suit every complexion.
INOA gives you a variety of hair lightening possibilities to choose from and unparalleled coverage performance. Its ammonia-free, odour-free formula gives you a break from the usual side effects like scalp irritation that accompanies colouring and respects your hair and its essential amino acids. In addition to the lack of rotten egg fumes and 100% grey coverage, it allows you to mix shades from the palette to give a unique, unmatched and flawless hair colour.
Thereby, INOA is widely accepted as the most comfortable and gentle hair colour today.
INOA is the solution to all hair colour problems that concern the professionals and users today. It gives you dream-like coverage, rich colour and intense hydration to pamper your hair. Pave the way for the future of the hair colouring experience, The NEW INOA promises to give you hair colour like never before.
As we like to say it, first there was hair colour, NOW THERE IS INOA!