6th August, 2012, Mumbai: Dainik Bhaskar Haryana celebrated its 12th Anniversary by making its news reflect the new age readers and making it more reader centric. The refreshing changes are encapsulated in the thought of ‘Pehle Se Bhi Zada’- making for enhanced reader delight.
Bases entirely on the pattern of news consumption by its strong base of 12.68 lac Dainik readers in Haryana, Dainik Bhaskar has realigned its 12 page of main issue by providing insightful focus on Government and political issue. It has also added a weekly page on latest developments on agriculture practices along with opinion and interviews of experts for the agrarian state. The Business page and page 2 now is even more hyper local in its approach providing depth of information and opportunities within the state.
Similarly keeping the population construct of the state, local news finds prominence in the special supplements on Hissar, Rohtak, Ambala and Sonipat. Along with the focussed localisation, Investigative journalism finds its place with an aim to help empowering the readers with more information that is relevant and which touches their immediate environment.
Speaking about “Pehle Se Bhi Jyada”, Ashu Pharkey, COO( CPH) Dainik Bhaskar group said ‘We have undertaken the task of providing not just news but investigative news thereby empowering our readers with information which is not only relevant but also which impacts their lives and hence is more of use to them. Over the last decade, the confidence of our readers is high as we remain relevant, innovative and have continuously evolved with the changing reader ecosystem.”
Commenting on the ‘refreshing’ strategy, Sanjeev Kotnala, VP Dainik Bhaskar Group said “At Dainik Bhaskar Group, we are a paper by the people for the people and always look at some way to contribute toward socio-economic development of our markets. Hence there is a constant formalised research and informal feedback mechanism that allow us to track the changing needs of our readers and hence evolving with them. Changes in Haryana edition’s is just one more example of us pleasantly surprising our readers by providing them content of not only their stated choice but more than their expectations’