Swyamvars

29th December 2012, New Delhi: In today’s world when life is moving in the fast lane, the young men & woman seldom get the time to think about their marriage. This is the reason why the search for the perfect match takes a long time. SimplyMarry.com realized this trend couple of years back and conceived a unique program called ‘Swyamvars’. People from all walks of life came together to take part in the Swayamwar that offered them a chance to meet like minded individuals and brought them closer to finding the right match from their own communities or backgrounds.

Speaking on the initiative, Siddharth Sangwan, Simplymarry.com said, ‘We are elated to provide this ideal platform to eligible brides and grooms and their families to interact with each other. So far we are getting very good response and few success stories to our credentials as well. I personally think that Swyamvars is the perfect platform for introducing singles to find a suitable match not only within the same community but also within the same city.’

Swyamvars also showcase services related to the perfect wedding, thus making sure they cover the entire gamut of wedding needs. The wedding related expertise which one can easily found are Wedding trousseau, Jewellery, Wedding Planning, Travel and Finance, Accessories, Home Décor, Gifts and many more related stuff.

Process of Swyamvar - During the Swyamvar, each and every prospect is given the opportunity to introduce themselves to others and encouraged to interact with each other. Face to face interaction at the Swyamvar helps in understanding the likes and dislikes and family backgrounds. If all goes well then contacts are exchanged and a new life awaits the prospective bride and groom.

Benefits of Swyamvar - One gets to meet and interact with hundreds of prospective brides and grooms under one roof. Chances of finding the perfect match are high at.

The participants are welcomed on the stage along with family members and are encouraged to introduce themselves and talk about their distinct personality traits, likes preferences and expectations with regard to their future life partners etc.

Shaadi.com

Mumbai, September 23, 2011: On the eve of Daughter’s Day, Shaadi.com – The world’s largest matrimonial website, conducted a survey to understand the acceptance of a girl child in modern India. The survey which received responses from over 6000 Shaadi.com members across India highlights the preference for a girl child and the maturity of the next-generation Indian parents.  When asked if they would prefer a girl or a boy child, over 50% of stated that ‘Babies are God’s gifts and that both genders should be treated equally.’ This etches the reality that today girls are given equal importance and are believed to be an asset rather than a liability.

The results showed that the perception of the traditional laden Indian society is evolving and the previously low valued female child is now a key element providing nurture and stability. Nearly 37% respondents preferred a girl child as they felt that girls are more sincere and loving. Only 9% wanted a male child since society perceives them as an assurance to security and a hope of carrying the ‘family name’ ahead. However, it is heartening to see that, majority of respondents would be happy with either gender since they considered these infants to be gifts from God with equally endowed skills and abilities.

Earlier girls were thought to be a burden on the family mainly because of the hefty investment – commonly known as dowry – parents needed to shower the boy’s family with at the time of marriage.. With the development of science and gender prediction technology, people found way to curb the birth of the female child. When asked if the respondents accepted the recent government ban on sex-revelation sonographical techniques, an outstanding 84% respondents said that they are approve of the ban. Only 16% respondents, thought otherwise.

The survey also revealed the today boys and girls are considered equal in all aspects with an overwhelming 50% respondents agreeing with the statement. With respect to smartness and sincerity, 22% felt that the fairer-sex is smarter than boys and 24% said that girls are more sincere than boys.

Expressing his views on the survey results, Mr. Gourav Rakshit, Business Head, Shaadi.com said, “Female infanticide and gender-selection have haunted India in the past. The Daughter’s day poll is part of the constant research that Shaadi.com conducts in its attempt to gauge the preferences of its members. The survey illustrates that today women play an equal role in society and a female child is blessing rather than a burden. It is moving to witness that people are tearing apart the fabric of rigid traditions and adding pleasant colors to the lives of a girl child.”

Most Ideal Celebrity Father Figure

Mumbai, 17th June 2011: A blend of Salman Khan’s ‘Dabangg’ image and his big hearted gestures, makes him a “Perfect Father Figure”, according to the latest  Shaadi.com Survey which asked the Indian youth  who they feel would make an Ideal Indian Celebrity Father. Salman Khan led the survey with 39.9% of respondents suggesting that he would make the most ideal father. The poll was conducted on the occasion of Father’s Day and received responses from over 9820 Shaadi.com members across India.

Amongst the poll options, the survey reveals that India wants to see the humble and kind-hearted Salman take on a new role in real life and settle down with a family. Not too far behind Salman, was the charismatic Congressman, Rahul Gandhi with 31%. Other contenders in the survey were our young and charming celebrities – Ranbir Kapoor, Yuvraj Singh & Virat Kohli who got the least votes (12.5%, 9.2% & 7.4% respectively) suggesting that their still considered as eligible bachelors not yet ready to take on fatherhood.

Dabangg Khan The New Daddy Cool

Commenting on this, Gourav Rakshit, Business Head, Shaadi.com says, “The poll reflects the mindset of today’s youth. Although times are changing, qualities like generosity and masculinity are still admired as ‘fatherly’ traits amongst Indian. The poll is part of the constant research that Shaadi.com conducts in its attempt to gauge the preferences of its members and thereby match their preferences.”

Jeevansathi

Chennai, 16th June, 2011:  Today’s generation of youngsters who are independently choosing their life partner are slowly leaning towards their parents’ for feedback on the prospective groom or bride says a survey by Jeevansathi.com India’s fastest growing matrimonial portal. The survey reveals that prospective brides and grooms despite being the final decision makers look up to their parents for feedback on their choice of a life partner. The feedback played an important role in shaping the choice.

The sample population of 25000 respondents was independent young people who were looking for a life partner on their own but still felt the need to take parental feedback on the choice of their partner.

The survey reveals that the father who was traditionally seen as decision maker (whereas the mother was an influencer) is moving towards a role where the children can look to him for a feedback and be their confidante in choosing a life partner. Fathers are slowly closing in on this space with almost 45 per cent of the 25000 respondents said that the feedback from the father plays a role in influencing their decision

The Jeevansathi.com survey results said Mothers continue to be the subtle influencers with 55 per cent of the sample population stating that the feedback from the mother is a key factor before they finally decide on their partner.

Commenting on the findings of the survey Rohit Manghnani, Business Head, Jeevansathi.com said,”The new generation of children of marriageable age are counting to lean towards their parents for opinion. Traditionally it was the mother who played the influencing factor and the father the decision maker. Today the roles are changing – the survey shows that young men or women take the decision and parents are looked at for feedback which is a key influencing factor. The father has also started playing the role of the influencer rather than the decision maker.”

When it comes to choosing a life partner parents especially mothers feedback plays an influential role in the decision making process of their children and choosing their marriage partner.

The survey received an overwhelming response and saw the participation of 25000 Jeevansathi.com members. The survey was conducted ahead of the father’s day to gauge influencing and decision making patterns followed even among educated independent young people who were choosing their life partner.

Shaadi.com Voted The Best Matrimonial Website

Mumbai, 1st June 2011: Shaadi.com, the World’s Largest Matrimonial Service, has been voted as the “Best Matrimonial Website” in the 2011 Readers’ Choice Award by About.com and the New York Times Company. The About Group is part of The New York Times Company (NYSE: NYT), a leading media company. Leading the category for the Best Matrimonial Website, Shaadi.com advances its competitors through incessant innovation and user-friendly experience it provides its members. Shaadi.com has pioneered the matchmaking industry and continues to lead the exciting matrimonial category globally. This award comes shortly after Shaadi.com was named one of the ‘Most Innovative Companies’ in the World by Fast Company.

For this recognition, Anupam Mittal, Founder & CEO, Shaadi.com said, “We are indeed honoured with this recognition. As a global matrimonial website, Shaadi.com has altered the route of matchmaking and changed perceptions about seeking partners online. Innovation and customer satisfaction have kept us at the forefront of the matrimonial industry. Our customers have always been the centerpiece of our strategy in creating a world class professional matchmaking service and we thank them as well as the readers of About.com for ranking Shaadi.com the Best Matrimonial Website.”

Shaadi.com

Commenting on the awards Margot Weiss, Managing Editor, About.com said, “This year’s Readers’ Choice Awards program had a record number of nominations submitted across more than a dozen categories and featured hundreds of finalists. We are thankful to all our readers for their participation and congratulate Shaadi.com on their success.”

Now in its fourth year, the About.com Readers’ Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers. From among the many entries received, five finalists were shortlisted in five different categories. Thousands of readers voted for their favorites to ultimately reach the winner.

Shaadi.com’s innovative concepts and features have redefined the reach of matrimonial websites. Trusted since 1996, Shaadi.com has created a world-renowned service that has touched over 20 million people to help them find the right life partner and has been officially certified by prestigious organizations in the world.

To browse through the complete listing click on the links provided below : http://awards.about.com/

Jeevansathi.com

Chennai, 3rd May, 2010: A study by Jeevansathi.com shows that 53% of divorcee men approach single women for re-marriage, while divorcee women do not have any significant preference for either single or divorcee men for re-marriage. This trend is not only significant among self posted profiles of divorcee men but also among profiles posted by parents of divorcee men, where 62% of them prefer their son to re-marry single women.

Commenting on the findings of the study Rohit Manghnani, Business Head, Jeevansathi.com said, “Online matrimony sites such as Jeevansathi.com provide divorced individuals an opportunity to find partners of choice with ease in an environment which caters to the sensitivity of the situation. It has been witnessed that these days single women are open to proposals from both single and divorced men. This clearly proves that women are now more open minded and therefore we see that reflection in the proposals from Divorced men.”

A similar trend has been reflected if we further slice the data by community, where across communities divorcee men prefer single women.  As indicated by the below table, 76% Haryanvi Divorcee men  and 64% of Oriya divorcee men prefer single women  for matrimony. Both these communities have shown high affinity towards single women. On the other hand divorcee men from Himachali communities have shown equal preference towards never married and divorced women.

53% of Divorcee Men Look for Single Women for Remarriage

Katrina Kaif Voted the Best Indian Celebrity Match for Prince William : Shaadi.com

Mumbai, April 28, 2011:  On the eve of the Royal Wedding of Prince William and Kate Middleton, Shaadi.com, the world’s largest matrimonial service recently conducted a poll amongst its members on which Indian celebrity would make a good pair with Prince William. They were required to choose from three Indian Women – Katrina Kaif, Priyanka Chopra & Sonakshi Sinha. Out of the 8000 survey takers, 75.3% respondents believed that Katrina would be the best Indian celebrity match for Prince William, followed by Priyanka Chopra with 16.7% and Sonakshi Sinha with 8%.

As the world is following every step of the Royal Wedding on the Internet and social media, Shaadi.com posed the same question on social networking platforms asking followers their opinion on which Indian celebrity women would be make a good pair with Prince William. Without any options to choose from, the results showed that the most preferred celebrity woman was Sushmita Sen.

Commenting on the poll results, Gourav Rakshit, Business Head, Shaadi.com said, “With the hype of Royal Wedding around the globe, Shaadi.com conducted the survey to reflect the enthused spirit about the wedding here in India too. The poll is part of the constant research that Shaadi.com conducts in its attempt to gauge the preferences of its members. Shaadi.com has transformed matchmaking into an interactive, exciting experience and is committed to go the extra mile to enhance the experience of our members.”

BharatMatrimony

Chennai, 5th April 2011: Today BharatMatrimony announces the result of their online survey on Changing Trends in Marriages which was conducted on the fall of Matrimony Day 14th April. The survey reflects the perception of the people and their changing outlook towards marriages.

More than 55 per cent of the nearly 5200 people who took part in the survey voted companionship as the most important ingredient for a successful marriage. Only 19 per cent believed that economic stability was more important for a successful marriage; physical intimacy came third with 10.3 per cent. Interestingly, only 5 per cent felt that it was necessary to have children for a marriage to be successful. About 10 per cent said that sharing the same religious beliefs were essential for marital success.

About 72 per cent of the respondents felt that companionship was more important than personal freedom.

Murugavel Janakiraman, CEO and Founder, BharatMatrimony, says “Companionship emerged as the most crucial element for success in a marriage in the survey organized in connection with Matrimony Day falling on April 14. The majority of the people who took part in our survey believed that marriage was a divine union that should not be broken. The survey indicates that Indians attach a lot of sacredness to their marriages while not being averse to shedding views that they consider outdated. The survey has captured the shifts in thinking and trends with respect to matrimony on a large scale.”

A whopping 64 per cent felt that marriage was a divine union that cannot be broken, about 24 per cent did not think so; 12 per cent were not so sure. Over 65 per cent felt that the meaning of marriage has changed over the years; 24 per cent did not agree.

Nearly 38 per cent of the respondents said that they would sacrifice their freedom for the sake of their marriage. But 28 per cent were not so sure. The remaining was clear that they would not give up their freedom to save their marriage. Reflecting a change in outlook, 34.5 per cent said that premarital sex was no longer a moral crime though 41.4 still frowned on it while 24 per cent did not commit to any views here. 34.5 per cent did not consider live-in relationships taboo; only 27 per cent disagreed; 38 per cent did not say ‘yes’ or ‘no’.

Another surprising response was on pre-nuptial agreements. 48 per cent felt that it was necessary to safeguard individual freedom while 27.6 per cent disagreed.

Are married people happier than unmarried people? 41.4 per cent said yes while 34.5 replied in the negative; 24 per cent were not so sure. The most important reason for people to get into marriage was companionship. In fact an impressive 65.5 per cent voted for companionship as the no 1 reason for them to get into marriage. Other reasons like children, security, societal pressure and religious beliefs scored fairly low.

About BharatMatrimony.com - BharatMatrimony.com, the world’s first and largest matrimonial website pioneered the concept of online matchmaking since 1997 and continues to be the undisputed leader in the matrimony space. The company has created a strong foothold in the matrimony category through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become the place for people serious about seeking a life partner.  BharatMatrimony.com has earned the trust of more than 20 million members worldwide and has been recognized by the Limca Book of Records.

Shaadi.com

Mumbai, 17th March 2011: Shaadi.com, the World’s Largest Matrimonial Service, has been recognized as the “Most Innovative Company in India of 2011” by Fast Company, USA – one of the world’s leading progressive business media brand. Innovation has been the key driver at Shaadi.com through which the company helps people find their right life- partners. The company has been ranked ahead of nine leading Indian companies like Tata Motors, Fab India and Godrej Group. Shaadi.com has been successful globally due to the incessant innovation and user-friendly experience it provides to its members and was ranked “39 Globally Amongst the Top 50 Most Innovative Companies” by Fast Company.

With the aid of Technology, Shaadi.com altered the route of Indian matchmaking and transformed the Indian perception on seeking life-partners online. Shaadi.com has pioneered the matchmaking industry and has a series of firsts to its credit. The company with the launch of Shaadi.com Centres, offline arm of Shaadi.com, created the concept of “Organized Retail Matchmaking” through which Shaadi.com redefined the reach of matrimonial websites.

Commenting on this recognition, Anupam Mittal, Founder & CEO, Shaadi.com said, “We accept this honor with all humility. Post the global recognition we feel elated to lead the list of Innovating Companies in India. Innovation and customer satisfaction have kept us at the forefront of the matrimony industry and we believe these rankings would make us work even better and will facilitate us to bring in appealing features for our members which would keep them hooked to Shaadi.com.”

Right from the concept of finding prospective match online, to enabling various relatives create and manage the Shaadi.com profile of their loved ones, to having Shaadi Seal to verify the genuineness of profiles, Shaadi.com has always been at the forefront of the matchmaking industry through constant innovation. Interesting features like online Chat with marriage prospects on the site, creating a Video profile Shaadi.com has persistently provided trouble-free features which make the partner search experience smooth. With advancement in technology and tech – savvy Indians, Shaadi.com has reached out to every Indian household and touched over 20 million people to help them find the right life partner.

Realizing the importance of Mobility, Shaadi.com recently created a Shaadi.com BlackBerry Application which enables the members to browse through the portal and receive notifications, mails, etc from their Blackberry handheld.

To deliver this Top 10 Indian Innovators list, Fast Company’s team analyses information on businesses from India which identify creative models and progressive cultures that exist across the business landscape. Each company in the list exhibits the power and potential of innovative ideas and creative execution.

To browse through the complete listing click on the links provided below – http://www.fastcompany.com/1738533/the-10-most-innovative-companies-in-india

Jeevansathi.com

A study by Jeevansathi.com, India’s fastest growing matrimonial site shows that professionals in IT- software and Medical have shown preference for partners in the same profession. However, professionals in Banking, Entrepreneurship, HR and Govt Services do not display any inclination towards marriage within the same profession. This data has been derived by analyzing the data of contacts made by men to women on profession based parameters.

Commenting on the research Rohit Manghnani, Business Head, Jeevansathi.com said “Doctors very often seek partners from the same profession as they feel other medicos will understand the odd hour pressures that they face. More importantly that also gives them a chance to set up their own clinic/nursing home at some stage. In case of software professionals they very often need to travel for extended periods out of country. By having a partner in the same field they can do the international travel more easily.”

The chart details out the matrimonial preference patterns of professionals within the same profession. This clearly shows that 21% of IT- Software professionals and 20% of Doctors have initiated marriage contacts within their own profession. On the other hand Entrepreneurs, Government servants have shown no special preference for marriage within their own profession.

Details of Profession to Profession Preferences:

IT Software - Almost 21% of the contacts by Software Engineers were to girls who are engineers. 8% of IT- Software professionals have initiated contacts with Teachers and 6% of them have initiated with Doctors.

Entrepreneur/ Business Men - Entrepreneurs/ Business have no preferred choice for their lady’s profession but seem inclined towards professions such as Teaching and IT- Software with a majority of contacts at 12 % and 10% respectively.

Banking / Insurance - Bankers do not display any particular choice; however show a preference for IT- Software professionals and Teachers. The top 3 preferred profession include IT Software, Teaching and HR professionals with 13%, 10% and 8% of the contacts respectively.

Medical - Doctors prefer Doctors, with over 20% of the men restricting their contacts within the same profession. About 11% doctors contact IT- Software professionals and 10% connect with Teachers.

Government Services - Government Service professionals have a preference for teachers with 14% of the contacts directed to this profession, followed by IT Software professionals at 11%. 8% of them have also expressed interest in marrying Doctors.