McDowells 2 Litre Bottle

Heighten your spirit this Diwali with the special season pack from McDowell’s No. 1, Savour the flavor of your favourite whisky with its new tamper proof cap

New Delhi, November 6, 2012: Raise a toast with family and friends and celebrate the merriment of the festive season with your favourite whisky, McDowell’s No. 1, as it launches the world’s first tamper proof 2 litres bottle.
Priced at Rs. 1320, the PET bottle with an intrinsic handle is the world’s first tamper proof and non refillable bottle, available for both McDowell’s No. 1 and McDowell’s No. 1 Platinum whisky. Additionally, the eco friendly bottle is low in weight hence produces less carbon footage and is also recyclable. These bottles are produced by Precision Injection Stretch Blow Moulding with spot cooling technology for the perfect handle fit. The PET neck finish is specially designed for the guala cap which is non-refillable and tamper evident. Currently, the product is available in all major cities in Delhi and Maharashtra.

According to Ashok Capoor, President and Managing Director, United Spirits Limited, “Innovation is the hallmark of McDowell’s No.1. We are always striving to give the best to our consumers. Launch of the 2 litre bottle is timed perfectly with the festive season. Celebrations begin with a McDowell’s No. 1 making it India’s largest selling whisky franchise.”

Over the years, McDowell’s no. 1 has reinvented itself in all possible ways and has looked at greater accomplishments be it product sales, product and packaging innovations or the biggest consumer and fans engagement programs. The proof of its quality and appeal is further endorsed with the launch of this innovation.  With the simple proposition of “celebrations in life begin with McDowell’s No. 1”, Diwali is the perfect occasion to launch this variant.

McDowell’s No. 1 has further strengthened its position in the IMFL sector with this innovation as it is the first of its kind in that sector. For the close of FY 12, McDowell’s No.1 whisky and its variants have emerged as the largest selling whisky franchise in India – clocking 16.9 million cases. McDowell’s No.1 spirits franchise has emerged as the largest alcobev brand in the world clocking over 44millon cases, with a growth of 9% on a large volume base in FY 12. With the emerging markets thrust to South East Asian markets and Africa, the franchise

Chivas Rohit Bal Limited Edition Pack

National, October 17th 2012: Chivas, the world’s leading luxury scotch whisky, has been known for its iconic collaborations. For the first time, an Indian designer brings his signature style to Chivas. Rohit Bal has garnered acclaim across the world for his sophisticated designs that blend contemporary style with tradition. The Limited Edition Pack designed by Rohit accentuating the essence of the brand Chivas Regal that stands for Generosity, Brotherhood and Luxury.

Rohit Bal’s work is handcrafted to perfection, and exudes a fine sense of luxury and aesthetics. His first plunge into designing was through a menswear collection. And ever since, the master designer has shaped and reflected the sensibilities of the successful and discerning modern day gentleman.

Bikram Basu, Vice President-Marketing, Pernod Ricard India commented on the association, “Its unique and its brilliant. The Chivas Regal Rohit Bal Limited Edition launches now. It sets a benchmark for an iconic global brand like Chivas teaming with Rohit Bal, the finest fashion designer with Indian sensibilities and craftsmanship.”

Rohit’s design for the Chivas limited edition pack stands testament to his exceptional ability to design and dress any form. It is an embodiment of his craft, and the timeless Chivas values of tradition, opulence and luxury.

“Working with Chivas has been a dream project! They have a dynamic team, proactive and progressive. The brand stands for creative excellence and is forward thinking. Chivas has given me carte blanche in the creative process of designing the limited edition of the Chivas Box. As the Brand Ambassador of Chivas I am hoping that I have a long association with them and will try to create some more Chivas Magic and unforgettable Chivas Moments.” Commented Rohit Bal on the association.

The Chivas Regal Rohit Bal Limited Edition is available at all premium outlets in India.

Chivas Brothers Blend

National, October 2012: Chivas Regal launches The Chivas Brothers’ Blend, the new ultimate whisky to share, exclusively to the global travel retail channel. This perfect expression of the smooth Chivas style will be a permanent part of the Chivas portfolio and will be available only to shoppers in travel retail. This is the first product launch for the brand since Chivas Regal 25 Year Old was relaunched in 2007.

James Slack, Global Brand Director, Chivas Regal, says, “We are delighted to launch The Chivas Brothers’ Blend exclusively in Travel Retail and offer a new Chivas Regal product which focuses on our heritage of craftsmanship blended with a modern twist. The result is an ultra-smooth whisky for today’s travellers who are looking not only for brand innovation but also an experience. The Chivas Brothers’ Blend is the ultimate whisky to share.”

The inspiration for The Chivas Brothers’ Blend came from founding brothers, John and James Chivas. The brothers first worked together at the Chivas Brothers’ Emporium in King Street, Aberdeen which was established in the mid-1800s and was known for selling fine foods and whiskies. Today, the famous Chivas Brothers’ legacy lives on, selling 4.9 million* cases in over 150 markets around the world.

Paying a contemporary tribute to this rich history, the brothers and their legendary blending skills is The Chivas Brothers’ Blend – a thoroughly modern whisky that is ultra smooth, perfect for sharing. This unique 12 year old blend uses a carefully selected range of malt whiskies, including high proportions of Strathisla and Longmorn Speyside malts in order to recreate the extra smooth taste that made Chivas Regal’s whiskies famous.

“Chivas Brothers’ Blend is a regal product from the house of Chivas with an impeccable blend to savor the taste buds of Indian whisky admirers.” says Bikram Basu, VP Marketing, Pernod Ricard India on the launch of Chivas Brothers’ Blend.

The Chivas Brothers’ Blend has a rich amber colour which bursts with ripe soft fruit flavours including peach and pear, and accented with runny honey, marmalade and soft candy. The rich taste echoes the nose of fresh fruit flavours, giving way to a sweet, creamy texture.

The Chivas Brothers’ Blend bottle and carton design is both unique and striking in its bold use of purple. With the etched Chivas Regal family crest on the bottle, it marries both tradition and modernity to create a product that has a regal nobility and great stand-out. The entire concept of The Chivas Brothers’ Blend brings to life the current consumer trend of revivalism where iconic items are pulled from history and refreshed for today.

Chivas Brothers Blend has been launched exclusively in Travel Retail channel starting October 2012. The 12 years old blend will be priced at USD 45. The brand will roll out in India in Delhi & Mumbai and available across all airport duty free stores by December 12

Teachers Origin

New Delhi, August 22, 2012: This monsoon, Teacher’s Origin, the premium Scotch whisky from Beam, is offering exclusive Value Added Pack (VAP) to its consumers. With this promotion, Teacher’s Origin aficionados can avail an exclusive traditional malt glass on purchase of Teacher’s Origin. The limited edition offer will be available at the imported outlets of the country starting August until stocks last.

Speaking about the Teacher’s Origin value added pack, Mr Harish Moolchandani, CEO & Managing Director, Beam India & ISC, said, “Beam is crafting spirits that stir the world. Teacher’s Origin is one of our finest Scotch whisky blend in our portfolio and with the new introduction, we have made the Scotch whisky enthusiast closer to the malt experience. We are confident; the new promotion pack will further strengthen Teacher’s Origin demand and the Teacher’s portfolio.”

The Teacher’s Origin, value added pack is a unique amalgamation of style, indulgence, authenticity and opulence in which your favorite and India’s No.1 Scotch whisky comes while giving you the same uncompromising spirit.

The delightful Teacher’s Origin value added pack comes in an elegant style black box containing a traditional imported malt glass and is priced at Rs. 1810/- for a 750 ml bottle in Delhi; Rs. 2400/- in Mumbai; Rs. 1927/- in Bangalore; Rs. 2250/- in Kolkata.

Gentleman Jack

“Whisk it the gentleman way”- He is a true gentleman who loves his whiskey but never spills it

Clad in a tweed suit topped with a bowler hat added on with a Calabash style pipe, he enjoys his drink with a dash of still water or likes to keep it on the rocks. Every time the man of desires with high intellectual pursuits and noble status raises a toast, he prefers doing it over the rare Tennessee whiskey ‘Gentleman Jack’ from the house of Brown-Forman.

Relishing the uniquely rewarding taste of the charcoal mellowed whiskey; he delves into its taste by swirling it gently and pouring into his gullet.

Gentleman Jack is charcoal mellowed before going into the barrel. Gentleman Jack, however, receives an additional “blessing” when it is charcoal mellowed again after reaching maturity – making it the only whiskey in the world to be charcoal mellowed twice, giving it ultimate smoothness. Gentleman Jack is full-bodied with fruit and spices, and its finish is silky, warm, and pleasant. When you drink Gentleman Jack, you’ll always enjoy rich, rewarding taste.

Packaged in a smart Monogram-esque bottle, Gentleman Jack is available at all leading liquor outlets in India for Rs 4,000/- (750 ml)

ABSOLUT ELYX

HANDCRAFTED AND COPPER DISTILLED FOR A NATURAL PURE TASTE

ABSOLUT announces the launch of ABSOLUT ELYX, a vodka of real substance that honours the roots of Swedish spirit-making traditionbottle at the Duty Free Store at Chhatrapati Shivaji International Airport (CSIA), Mumbai. Manually distilled in a copper column still from 1929, and made from a single harvest of Swedish winter wheat, ABSOLUT ELYX is the result of century-old expertise, passed down through generations of Swedish vodka makers.

“We wanted to express a new vision on vodka making, by capturing and refining the very best of our distinguished heritage. We sourced the finest natural ingredients, revitalized traditional skills and know-how, and most importantly – we reactivated our 1929 copper column still,” says KristerAsplund, Vice President Operations at The Absolut Company. “Our hand-operated copper distillation defines the natural pure taste of ABSOLUT ELYX.”

ABSOLUT ELYX is recognized by its character and elegance. Its nose is plentiful with subtle, floral and fruity tones. The palate is fresh, pure and invigorating, with a silky texture, a long-lasting smooth finish, and a subtle spiciness. ABSOLUT ELYX is best enjoyed neat or on the rock. It is also perfect in martinis and classic cocktails where its purity and texture shine through.

“When developing ABSOLUT ELYX we looked back to find a vision for the future. This is evident in the ABSOLUT ELYX bottle, which is a squared version of the original ABSOLUT VODKA bottle silhouette. The copper detailing and the clarity of the design reflect both the manual copper distillation and the natural purity of ABSOLUT ELYX,” says Mark Hamilton, Global Marketing Director at The Absolut Company.

Copper Distillation for a Natural Pure Taste
Each batch of ABSOLUT ELYX is produced in a hand-operated still from 1929, with columns, pumps and hand-forged pipes made of copper. This vintage still plays an integral part in the making of ABSOLUT ELYX, since it fully makes use of copper’s exceptional and natural purifying qualities. Copper distillation is the natural way to remove any impurities in vodka, and refined copper distillation is what gives ABSOLUT ELYX its natural pure taste and unique silky texture.

A Handcrafted Vodka
With no computers involved in the copper distillation, ABSOLUT ELYX is the result of genuine craftsmanship and manual operation in every detail of the process. The old 1929 copper column still is only operated by a selected few, who inherited their knowledge and expertise from past generations of spirit and vodka makers. Made to the uncompromising standards of the skilled craftsmen, every batch of ABSOLUT ELYX is carefully tasted and approved before it is bottled.

Natural Ingredients
ABSOLUT ELYX is a single-batch vodka, made from natural ingredients. Every part of the production, from the planting of the first seed, all the way through distillation and bottling, is performed within a 25 km radius in the Åhus region of Southern Sweden. This makes ABSOLUT ELYX 100% traceable. The water comes from the natural underground spring, upon which the copper distillery rests. Filtered though the limestone bedrock, the water is exceptionally pure, low in minerals and incredibly soft.

ABSOLUT ELYX will be available at DFS, Mumbai from June ’12 onwards.

Absolut Launches ELYX Editon

ABSOLUT announces the launch of ABSOLUT ELYX, a vodka of real substance that honours the roots of Swedish spirit-making tradition. Manually distilled in a copper column still from 1929, and made from a single harvest of Swedish winter wheat, ABSOLUT ELYX is the result of century-old expertise, passed down through generations of Swedish vodka makers.

Speaking on the launch, Bikram Basu, Vice President Marketing, Pernod Ricard India said, “ABSOLUT Vodka is iconic. We wanted to express a new vision for Vodka, something incredibly pure. ABSOLUT ELYX is handcrafted-made from the finest natural ingredients, using traditional skills and know-how, and most importantly in a 1929 copper column still.”

ABSOLUT ELYX is recognized by its character and elegance. Its nose is plentiful with subtle, floral and fruity tones. The palate is fresh, pure and invigorating, with a silky texture, a long-lasting smooth finish, and a subtle spiciness. ABSOLUT ELYX is best enjoyed neat or on the rock. It is also perfect in martinis and classic cocktails where its purity and texture shine through.

“When developing ABSOLUT ELYX we looked back to find a vision for the future. This is evident in the ABSOLUT ELYX bottle, which is a squared version of the original ABSOLUT VODKA bottle silhouette. The copper detailing and the clarity of the design reflect both the manual copper distillation and the natural purity of ABSOLUT ELYX,” says Mark Hamilton, Global Marketing Director at The Absolut Company.

ABSOLUT ELYX is also available at Delhi and Mumbai Duty Free Services priced at $52. At DDFS, the brand is showcased in an exclusive display space both at arrivals as well as departures, accompanied with a brand counsellor that gives out essential brand information and interesting cocktail recipe to the travellers.

Mr. Steve O Connor from Delhi Duty Free said “Delhi Duty Free is very much the “Trend Setter in Travel Retail in India” which is very much viewed as the premium retail duty free operator in India, with an extremely brand conscious customer who expects premium products and brands to chose from, which is why DDFS are continuously working to provide a unique portfolio of high-end liquors for our loyal discerning passengers. With our brand partner, Pernod Ricard we are extremely proud to present the latest collection for their iconic brand Absolut“ that supports their overall vision and commitment of unique quality products and DDFS’s vision of new and exciting products for our customers.

Copper Distillation for a Natural Pure Taste – Each batch of ABSOLUT ELYX is produced in a hand-operated still from 1929, with columns, pumps and hand-forged pipes made of copper. This vintage still plays an integral part in the making of ABSOLUT ELYX, since it fully makes use of copper’s exceptional and natural purifying qualities. Copper distillation is the natural way to remove any impurities in vodka, and refined copper distillation is what gives ABSOLUT ELYX its natural pure taste and unique silky texture.

A Handcrafted Vodka - With no computers involved in the copper distillation, ABSOLUT ELYX is the result of genuine craftsmanship and manual operation in every detail of the process. The old 1929 copper column still is only operated by a selected few, who inherited their knowledge and expertise from past generations of spirit and vodka makers. Made to the uncompromising standards of the skilled craftsmen, every batch of ABSOLUT ELYX is carefully tasted and approved before it is bottled.

Natural Ingredients - ABSOLUT ELYX is a single-batch vodka, made from natural ingredients. Every part of the production, from the planting of the first seed, all the way through distillation and bottling, is performed within a 25 km radius in the Åhus region of Southern Sweden. This makes ABSOLUT ELYX 100% traceable. ABSOLUT ELYX is distilled exclusively from single-estate winter wheat from Råbelöf, a family-owned country home, delivering top quality wheat that features the perfect balance of starch and protein. The water comes from the natural underground spring, upon which the copper distillery rests. Filtered though the limestone bedrock, the water is exceptionally pure, low in minerals and incredibly soft.

Serving Suggestions

ABSOLUT ELYX ON THE ROCK
50 ml ABSOLUT ELYX
Cut a sizeable block of ice into the shape of an old-fashioned glass. Pour ABSOLUT ELYX over the ice.

ABSOLUT ELYX VODKA MARTINI
50 ml ABSOLUT ELYX
10 ml Extra Dry Vermouth
Green un-pitted olive in brine
Measure the vermouth into a mixing tin. Fill half full with ice and stir to fully coat the mixing tin with vermouth, then toss the excess vermouth. Measure ABSOLUT ELYX and top up the mixing tin three-quarters full with new ice. Stir for 45 seconds until the drink is cold and has a suitable amount of water dilution. Double strain into a chilled cocktail glass. Garnish with an olive.

PASSIONATE ELIXIR
50 ml ABSOLUT ELYX
25 ml passion fruit juice
2.5 ml sugar syrup
Half a passion fruit
50 ml Champagne

Measure ABSOLUT ELYX, passion fruit juice and sugar syrup into a mixing tin. Fill three-quarters full with ice and shake hard until the drink is cold and has a suitable amount of water. Double strain the drink into a chilled cocktails glass, top with champagne and garnish with a slice of passion fruit.

Jack Daniels

India, March 12,2012- This is the signoff with which Jack Daniel’s; the world’s best selling Tennessee whiskey from the house of Brown Forman is set to encourage the Scotch Whiskey aficionados to try and discover the most richly amber colored and intensely flavored of all whiskies. The brand essence exemplifies of a singular experience combined with contemporary style and authentic substance.

Jack Daniel’s Single Barrel Tennessee Whiskey is a full-bodied spirit that exhibits a robust character due to its unique placement in the barrelhouse. As this special whiskey rests in the uppermost region of their barrelhouse, it develops a rich aroma, deep color and complex character. What finally emerges from the wood is a bold, full-bodied whiskey with a balance of sweet vanilla caramels and a nice oak finish.

Also, because no two barrels can occupy the exact same space within the barrelhouse, the whiskey that emerges from each barrel naturally holds a difference in character. One barrel may develop with more hints of vanilla and caramel. Another may mature with more toasted oak notes hence providing a unique singular experience to its connoisseurs.

How to taste Single Barrel whiskey

WITNESS, ABSORB, SIP AND ENJOY

Tasting and evaluating Jack Daniel’s Single Barrel Whiskey is an interesting and enjoyable experience

· Pour the whiskey, to notice its deep amber color.

· Swirl the whiskey in the glass to release the aroma. Because the nose can detect thousands of compounds and nuances that your tongue will miss, smelling your whiskey is an important step. A strong, robust aroma that is noticeably sweet with hints of vanilla and toasted oak will be sensed.

· To taste it, sip just a small amount. Different flavors can be detected on different parts of the tongue. The front of your tongue holds the taste buds that detect sweetness. Here is where you will recognize a nice vanilla, caramel start to your sip. As it goes across the tongue, Single Barrel tends to be a little heavier and almost creamy in nature.

· When you swallow it, you’ll experience most of its flavor. It is this moment when you should detect its toasted oak notes from the back of your throat. Each barrel will have a slightly different balance of these characteristics, unique to Jack Daniel’s Single Barrel.

To get the full appreciation of its flavor, we suggest you enjoy it neat or on the rocks to get that unmatched flavor.

Sauza Gift Pack

New Delhi, February 22, 2012: Beam India, recently turned the heads by launching the limited edition packs for Sauza Tequila, the world’s fastest growing tequila brand. These specially designed ‘Sauza Gift Pack is a perfect offering for all those who love their Margaritas and are the proud party hosts.

‘Bring the party home’ is what the Sauza limited edition packs are all about. Keeping in mind the current growing phenomenon of “staying in” & “partying at home”, this sure does set the mood right. With the launch of ‘Sauza Gift Pack’, one doesn’t need to go through the ordeal of scouting recipes & the complexed cocktail making process. But, you can simply, mix it, shake it & serve it!

This limited edition gift box comes with a bottle of Sauza tequila combined with Margarita Mix. Available for a limited period, Sauza has put together a perfect offering which is specially designed for the Indian market. The limited edition Sauza Gift Packs, are available across all key cities in India and is priced at an average of Rs. 2200.