Another First from Dainik Bhaskar Group; joins hands with Time Magazine and Harvard Business Review to give that EXTRA ADVANTAGE to its readers every Sunday
Mumbai 18th June : Dainik Bhaskar Group has taken set another example for others by yet again taking a big step. It has become the first newspaper to provide exclusive content from TIME- The best current affairs magazine and HARVARD BUSINESS REVIEW – World’s most influential management magazine to its readers on a regular basis. The exclusive content will feature in the Sunday Edition of newspaper. Now Sundays for the readers of Dainik Bhaskar Group will have an added advantages.
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers. Dainik Bhaskar Group is India’s Largest Newspaper Group with 1.9 million readers in 13 states and has a rich insight to the people in its markets. Time is the world’s largest circulation weekly news magazine with a readership of 25 million, of which 20 million are in the US. It is widely regarded as one of the most popular magazines in history . HBR delivers the latest techniques, best practices and the most thoughtful advice from the world’s leading management experts.HBR is packed with ideas on leadership, strategy, managing change, and a host of other topics and ideas that can help readers literally transform their approaches.
Elaborating on the collaboration, Kalpesh Yagnik, Eational editor Dainik Bhaskar Group said, “We at Dainik Bhaskar focus at generating for our readers, the best and most relevant content across the continents. To continue serving our readers changing needs and aspiration, we Time, the news weekly, and HBR, the only magazine which is universally used as reference material in almost all reputed universities in the world. These magazines are relied upon by the policymakers, the world over for well over a century. We will thus, bring to our readers latest trends in international politics, strategy, diplomacy, environment, entertainment, science or economy”.
Dainik Bhaskar’s 2000 journalists spread across the country continuously connect with reader and provide feedback that helps us understand their perspective and help us conceive paper accordingly. Today’s change is just one step.”
The content of the Sunday edition is completely revamped. The edition will focus on management lessons to be applied in day to day life along with wide spectrum of topics like Health, Fitness, Career, Self Help, Money management, Politics, education, Music, Lifestyle, Environment, Good reads through columns by eminent experts of the respective fields.
Dainik Bhaskar in reflection to the changing times and women empowerment shall also provide a separate segment devoted to women. Fashion, Food, Travel, Health, Life, Career and money management besides this, there will be a Sunday Jacket, above the regular front page of the newspaper. This will carry exclusive news analysis, ground reports etc.
Speaking of the change; Sanjeev Kotnala , VP Dainik Bhaskar group said ‘Content is always the King for any Media brand. And we are loved by our readers as we focus on them. Our strategy revolves around being ahead of the curve. And hence the desire to enrich the reading experience and making it that much of joy – is our focus that directs us in our newspaper design. So, in addition to above changes, we do expect that the readers will appreciate the exclusive cartoons and photographs- that will not only bring smile to their faces but also help them focus and think’