‘Raymond Premium Apparel unveils Summer Brights, Nauticals, Luxe Linens and Neo Classics Adds more styles to the formal range in suits, jackets, shirts, trousers and Special Editions with the best of Raymond Fabric innovations
Mumbai, April 9, 2012: This summer, Raymond Premium Apparel (RPA), a premium formal wear brand which is positioned to offer classic garments with impeccable fits and inviting styles to the Global Indian, freshly introduces its Modern, yet classy Casual Line, for the Mid-Premium to Premium Market Segment. With the product range comprising of Shirts, Jackets, Trousers and T-shirts in ideal Summer Weight fabrics ranging from comfortable chambrays, 100% Y/D cotton to cool Linens; the collection has craft -fully been divided into 4 themes for the season. These garments unfailingly reconfirm the tenets and rules that make every article in a man’s wardrobe exclusive, whatever the period, place and occasion. Summer designs in which nothing is left to chance and every detail has a story to tell….
Mr. Shreyas Joshi, President – Apparel, Raymond Limited said, “The RPA Summer Brights, Nauticals, Luxe Linens and Neo Classics are must haves for the discerning Indian male. Derived from an intrinsic research, the RPA brand introduces new fits to cater to the budding demands of the consumer while keeping the image intact. Introduction of new styles adds interest and brings freshness making the overall offering impeccable and a must have for the Raymond man’s wardrobe.”
RPA Summer Brights is derived from the bright colour stories flowing in trend exploring the freshness of bright summer shades for a simple relaxed and elegant feel. The bright colour combinations range from bright Navy, red and yellow in solids; vibrant checks and stripes paired with plain Chinos. The look comprises bright summer shirt and simple Chino look. The subtle and hidden styling details use contrast fabrics in collar, cuff and plackets. RPA Summer Brights are ideal for weekends, after-work, shopping and visiting friends and relatives. The shirts are approximately priced between Rs. 1,499 and Rs. 1,799; while the Chinos are approximately priced between Rs. 1,699 and Rs. 1,899.
RPA Nauticals are inspired by the Nautical palette in trend and the theme uses Nautical tones to bring relief and style this summer. The colours comprise shades like Navy, white and red presenting a collection of sporty checks and stripes in mid-tones, medium size Gingham checks, Runner stripes and Chambray based checks and stripes. The look comprises a Nautical shirt, light trouser and jacket paired with a bag emphasizing on a travel oriented look. The styling involve placket detailing in Navy and whites; use of gross grain tapes in collar stand and placket. The RPA Nauticals are ideal for travelling (informal occasions), visiting friends and relatives. The shirts are approximately priced between Rs. 1,599 and Rs. 1,999; while the Chinos are approximately priced between Rs. 1,699 and Rs. 1,899; and the jackets are approximately priced at Rs. 4,999.
The RPA Luxe Linens theme ponders on the widely celebrated linen theme in the world of casual luxury emphasising linen as Luxe and a must-have for premium casual wardrobe in a rich and sophisticated collection. The pastel linen shirts in engineered stripes and tonal checks as well as soft summer solids provide comfort with style. The look comprises an all linen rich subtle and elegant one comprising shirt, trouser and jacket. The styling is minimal and elegant with features such as double pockets, hidden button-down and contrast embroidery. The RPA Luxe Linens are ideal for small family occasions, casual parties and get-togethers. The Linen shirts are approximately priced between Rs. 2,199 and Rs. 2,399; while the Linen trousers are approximately priced between Rs. 1,999 and Rs. 2,199; and the Linen jackets are approximately priced at Rs. 5,999.
The RPA Neo Classics emerge as a need for catering to semi-formal occasions including parties with office friends; semi-official meetings; and weekend lunches with office friends. This collection is a bridge amalgamating formal and casual look. The colours include a small range of casuals with minor Dobbies and structures played with in a subtle classic summary palate. The semi-formal look showcases a contrast collar-cuff and half concealed placket detailings. The shirts are approximately priced between Rs. 1,799 and Rs. 2,199; while the wrinkle-free trousers are approximately priced between Rs. 1,699 and Rs. 2,699; and the jackets are approximately priced at Rs. 4,999.
RPA also greets the season with a fresh range of formals, keeping the look elegant, smarter and graceful. The shirts in new styles in classic and contemporary fits use PC, 100% cotton, 100% linen, cotton linen and Egyptian cotton. The prices range approximately from Rs. 1,399 to Rs. 3000 for Egyptian Giza cotton. RPA introduces more styles in trousers with smart details and inner-waistband branding. The trousers are available in Basic Flat-Front and Basic Pleated styles – Concealed Coin pocket and Double Bone pocket with D-stitch in classic and contemporary fits. The fabrics include PV, PVW, Terry Rayon (TR), TRW, Polly Wool, Polly Wool Linen, Wool Rich and Wool Cotton. The prices range approximately from Rs. 1,899 to Rs. 3,799 for Wool cotton.
In suits, RPA has also added two more styles – Narrow Notch Lapel and Narrow Peak Lapel in addition to Regular Notch Lapel in modern and contemporary smarter and slimmer fits this season. The fabrics include PVW, TR, TRW, Polly Wool, Wool Rich and 100% Linen. The prices range approximately from Rs. 8,999 to Rs. 14,999 for Wool Rich.
In jackets, RPA brings a fresh collection in fabrics such as Terry Rayon, Wool Rich, Wool Silk and Wool Linen. The prices range approximately from Rs. 6,999 to Rs. 10,999 for Wool Silk.
The RPA Special Edition suits are made from Superfine 100% wool fabric crafted with ‘half canvas’, mitered cuff and fine internal detailing with fabric qualities such as Super 120s, Super 130s and Wool Silk, Special Edition is like second skin – graceful and comfortable. The Modern Fit suits have prices ranging from Rs. 22,999 to Rs. 24,999. The shirts are crafted from Superfine 100% Giza cotton and the prices range from Rs. 2,399 to Rs. 3,099. For the first time, trousers have been launched as part of the Special Edition in one of the best Raymond fabric innovation – Super 120s and Super 130s giving a feel of the fine Raymond legacy.
The range of ‘Raymond Premium Apparel’ is available at ‘The Raymond Shops’, and at select Large Format stores like Central, Shoppers Stop, Lifestyle and ‘Multi brand Outlets’ all over India. The first look of the latest range can also be captured at ‘Raymond Select’, the exclusive brand outlet at Khar Linking Road, Mumbai. The new range is available in these outlets from April 1, 2012.